Building the ‘nearby button’
of the internet.
We founded Pixel Labs with the mission of unlocking and amplifying important local stories that often go unnoticed.
From the start, we set out to build a platform that allows local stories to ripple from the neighborhood to the world, and we launched Ripple News in May 2016 as our first consumer product to do just that.
For our launch, we partnered with dozens of publications, such as KQED in the Bay Area and News Deeply globally, to help distribute their news to audiences they would not otherwise reach. We also engaged hundreds of local journalists to publish original stories about the neighborhoods they live in.
Hoodline was one of our first partners in San Francisco, and an inspiration to us. We would ask ourselves what if there was Hoodline in every city, covering the pulse of every neighborhood.
As one company now, we are building a location-based content discovery platform through machine learning, temporal sentiment analysis and a community of local contributors. Tech powered, human enabled.
All our content is organized in Atlas, our proprietary content and data platform. Atlas organizes public and private data sets, as well as local news articles from Hoodline and more than 200 other media partners, allowing us to distribute relevant stories to millions of readers in cities across the country via partners like Eventbrite, Yelp and Uber.